“Youth, Business, Better” (YBB) is a project involving a total of 8 NGOs of which 3 based in the Western Balkans (Serbia, Bosnia Herzegovina and Albania) and 5 in Europe (Italy, Bulgaria, Greece, Slovakia, FYROM). YBB will develop an integrated approach for youth organizations in partner countries to tackle the issues of unemployment, social and economic marginalization of rural youth. Developing entrepreneurial skills and competences in young people represents a major avenue towards the enhancement of self-employability, active participation and social inclusion of youngsters as well as a key determinant in eliciting a youth driven-bottom up process of development capable of making the most of the wide array of assets (natural, cultural, traditional) characterizing rural areas across Europe and Western Balkan countries.